With map from Canva
In these two years, the SaaS industry has ushered in the true Shengchun, the policy on digital economy, the digital upgrade of the economic internal model, the collective digitization and intelligent transformation of many industries, and the sudden epidemic stimulating online, all It provides an extremely convenient objective environment for the penetration and popularity of SaaS products and services.
SaaS products are like tidal, from giants to vertical players, all push Saas out of the pain-based and scenarios, so, using Saas has also become the first step in many traditional enterprises into digital upgrades.
The overall track is very hot, but there are temperature differences, like e-commerce SaaS, marketing SaaS, office Saas these most popular, because covering a large number of long-tailed small companies, and information security SaaS, human resources Saas These are more medium and big companies vegetable.
Fisher control SAAS has also begun to heat up in recent years. Although the current domestic footprint SaaS industry is still in the start of development, due to the fight of capital and players, there have been a lot of digital products that can meet the requirements of corporate fees.
Regardless of the industry demand, or from the Fisher’s SaaS product or technical side, the fee control SAAS is accelerating the outline, which has become the first choice for many business fees, and the foreground of the entire track is far more imagination.
How old is the fee control SAAS track? First of all, it is necessary to clearly, the fee control SAAS emphasizes the concept of financial link. At present, the fee is actually extending to the entire financial industry, especially from several head players, the fee control SaaS has expanded into artificial intelligence, big data , Multi-link or full-circular intelligent financial services based on technologies such as cloud computing.
Standing at the capital level,Intelligent finances have actually become one of the star financing tracks of the enterprise. A large number of players are stimulated in this stimulus, and from the financing rounds and station capital, every moment, easy to report, Huiyi, Bibbeong several players It is currently favored by capital.
What is the capital is why, because the tray of intelligent finance is indeed very large, and it is still growing high-speed growth. From an external environment, 2020 global digital economy has jumped to millions of trillion scale, and the domestic digital economy contribution is increasing, and has jumped to hundreds of trillion scale.
Refer to the industrial revolution and information revolution, the digital upgrade of enterprises and industries is irreversible. In the next ten years or twenty years, the digital and intelligent upgrades in the enterprise service will have to grow up to trillion levels of supermarkets. Intelligent finances are just as needed for corporate digital upgrades, and they have great potential for capital and players, as well as under business standardization, and great potential.
The market data level has strong support.According to the "2021, China Finance Category Enterprise Service Research Report", China’s Finance and Taxation Fields’ service market continued to rise, from 2017 to RMB 243.71 billion in 2020, it is expected to reach 2021 2.66.44 billion yuan.
From the perspective of penetration, the Medical Advisory Report shows that China’s fiscal and taxation entrustment service penetration is only 30%, while the permeability of US, Japan and South Korea is as high as 61%, 84%, 95%, respectively.
Domestic alternative level,The domestic alternative trends in the technical and manufacturing areas are also staged in the field of intelligent financial services. Zhongda enterprises take the lead in conducting technical hardware and software for technical software because of information security, localization needs, which provides a domestic business service player. More market increments.
In the past few years, the industrial stability growth proof Intelligent financial services are being accepted by more enterprises, plus low permeability and domestic alternative trends, and intelligent financial prices will grow at least ten billions of market trays in the next decade, any capital. And players can’t ignore.
Deep till segmentation, the operation is special
The market prospects are large, but all players under the initial stage are actually exploiting the entry point and the feasible model. In the first batch of players in five or six years ago, there have been several people who have been in the help of capital. A certain scale and a relatively complete product system. Therefore, the current intelligent financial sessions have already come out of the early competition pattern, and they are almost almost almost harmonically, including Huiyi, Bibecong, every moment, easy to report, but from positioning, product model, user characteristics, and scale. Look, they have their own strengths.
First, enterprise positioning: management from a single fee to the integrated platform
Hui Lian is easy to carry on Han, in 2016, the current enterprise positioning is a full-process cost management platform, and cultivating the vertical field of enterprise cost management.
Founded in 2016, the company’s positioning is an integrated fee control, scene, payment, reimbursement, and becomes a next-generation expenditure management platform.
Each of 2015 is founded in 2015, and the company’s positioning is a group of group service providers, providing enterprises with new generation of financial and taxation data integration and intelligent finance sharing cloud platform.
Easy Express is established in November 2014, and corporate positioning is the company’s reimbursement and cost management SaaS platform.
Second, product mode: from the fee control SaaS to the intelligent cloud financial era
Hui Lei is a transparent full-process fee management service to enterprises by connecting to OA, HR and other systems within the company and external enterprise-class consumer service providers, and integrate travel applications, bookings, approval and other scenarios. Core products include "Huiyi", "E-file", "Super Reseminated", and "Spendia" in the localization of the Japanese market.
Bibecong is a full-coverage model for payment, scene, payment, reimbursement, and enterprise payment of employee payment. Enterprise cost management scenario.
Each day is based on a new generation of financial and taxation data based on AI, big data, cloud computing, mobile Internet technology, and intelligent financial sharing cloud platforms, providing business with full process cycle, fully customized and efficient financial services. The core products include every minute reimbursement, every engraving, cloud ticket, every moment, every minute, business travel ecological platform, providing a full range of business tax data integrated services.
Easy Express is a one-stop solution for companies to provide mobile reimbursement, aggregating consumption, full fee control, budget management, invoice management for enterprises. Core products include reimbursement fees, data interconnection platforms, unified payment platforms, etc., which can provide full-time process services.
Third, the user characteristics: each has focused, each other
Hui Lingyi initially serves a large-scale large-scale businesses that are 500, and then the service object extends to SMEs by launching the "super reimburse" products integrated with staples.
Bibbeong Based on the service advantages of travel scenes, as well as SaaS + transaction models, the current guest groups are mainly focused on maritime, hotel-based OTA industries and retail industries based on small micro enterprises or chain merchants.
Each day due to service and technical excessive research and development capabilities, it has become the first choice for manufacturing, Internet, medical health, finance, catering, cultural service, costumes and other industries.
Easy Express Based on rich experience, it is mainly served in small and medium-sized enterprises, with the staple platform depth.
Fourth, the size of the size: the difference in positioning decision
Hui Lianyi has served more than 300 well-known large and medium-sized enterprises at home and abroad, covering 68 countries and regions and more than 20 industries, and the number of months is over millions.
Bibbechong has now covered 1600 cities in China, dosing more than 40 navigations and more than 700,000 hotels in China, as well as more than 900,000 restaurants and hungry, and more than 3.5 million merchants taken for takeaway.
More than 3,000 large-scale enterprises and administrative institutions have been served every moment, including more than 300 listed companies and more than 2 million users, covering more than 150 countries and regions around the world.
Easy Express has served nearly 5,000 yuan for paying customers, including more than 200 sub-field companies, and the number of products exceeds 2 million.
In summary, these four players have a difference in the establishment time, but the product positioning and innovation ability determines the difference between the final service guest group.
With map from Canva
At present, from the size of the size, Huiyi, Bibecong, every moment, the gap between the easy-to-Express is not very obvious, and under the driving of capital, the entire intelligent finance track still has new players to continue to enter the market, you can imagine the industry Competition will be more glue. Under this status quo, there will be three trends in the future of intelligent finance.
First, it is unable to divide the winning and negative in the short term, and the bright competition pattern is still difficult to settle.
The intelligent finance industry has been popular in capital in the past two years and broke out in the epidemic. According to time, there are three financing movements this year, namely the N $ 100 million C round finance in Bibecion, Febbe, Febbe, Febbe, Febbe, Febbee, B + Roundary financing and 200 million B ++ round financing, August The 1.0 billion yuan D round financing of Easy Express, and Huilian is easy to complete C + round financing in March last year. In addition to the large-scale, Bibbeong, each engraving and easy-to-Express do not have a big gap, in the financing rhythm, in fact, there is not too much, in the next period, competition will enter white heat, these still It is difficult to say that absolute boss will not appear in a short period of time.
Second, due to technical, strategic, ecological differences, a few star SaaS companies will have a few stars.
From a service guest group, each engraving and Huiyi customers are mostly medium-largest companies, and the product and technical capacity is much higher than that of small micro enterprises. It is easier to attract small micro companies when expanding the guests in the future. It can be said that it takes up the land. .
In addition, as the competition in various fields has increased, the cash flow and operational capabilities are increasingly critical, current cash flow management capabilities, operational capabilities, and pursuit of behavior and long-lived players, such as: Every moment, "people and" advantages . In the next few times, the real star SaaS company’s large probability will produce from these players who currently occupy "land", "people and" advantages.
Third, with the continuous penetration of big data, cloud computing, artificial intelligence, intelligent finance products and service systems will gradually evolve into the intelligent direction of the comprehensive platform.
Hui Lianyi filed an entry fee management 3.0 era, layout, industry, experience, intelligent, ecological, and integrated TEM strategy.
Every moment, in the November Ecological Conference of this year, the group of Zhiyun’s financial products will be upgraded to 3.0, emphasize data driver, financial integration, and hope to pass the wisdom of the financial sector, and lead the industry change.
In short, the high-speed development of the industry must be an opportunity of everyone. Under the driving of capital, everyone is robbing the customer, but in a long time, the key to intelligent finance competition is the integration of the underlying technology innovation, whether it can Meet the changing and upgraded financial needs of the company’s full life cycle growth. Whoever can take the lead in doing this in the future, who will gradually gradually spread the gap and become a real king.