Weekly TOP2 "whiten mask", a total of 34.2W single last week, the live sales volume of this item accounts for 100%, and only 1 hot exclusive person is a live broadcast that drives the sales of goods?
In the "whiten mask" nearly 30 days, the sales volume reached 130,000, of which the sales of high sales came from the "1-meter film buoyancy directly grabbed" released by the master’s "best actor", estimated sales of 63,000 sales, sales of 2.51,000.
The live broadcast also has a variety of masks. This "whiten mask" explains more than 17 hours, more than 90% of the time is explaining this product, indicating that this is the main community. It is worth mentioning that in addition to the single product is fast and explosive, the master "best actor" has also passed through the live broadcast of 150,000 in the nearly 30 days, then what is the live broadcast, it can make the trumpet can quickly suck the powder and bring the goods ?
On-site packing mask form, stimulating explosion
Check out the recent live broadcast, found that the live broadcast between the product whitening spots, the live broadcast scene is mainly the form of on-site packaging. After shooting a few boxes in the public block message, the anchor will pack it according to the number of boxes, and read the ID and quantity of the purchase of users in real time. For example, "User XXX 3 box package shipments" "User XXX 5 box package delivery", and Pack the goods directly.
In this way, the live broadcast of the package is in the form of a broadcaster who is unwilling to look, not only can directly show the product, but also packages through the site, the user has more expensive delivery, stimulating the user’s passion.
Comparative retail price, highlight live promotions, let users feel cheap
In the live broadcast, the retail price of 268 yuan displayed on the show is displayed, and the comparison can highlight the super high preferential strength of 3.98 yuan in the live broadcast; at the same time, the swings of the bulk between the bulk between the lives are mostly "five boxes" "ten boxes", It is very good to stimulate users to buy multiple items and improve live GMV.
Especially with the arrival of autumn and winter, people have increased the demand for moisturizing, the consumption demand such as mask, emulsions, and the recent follow-up of such goods.
So, how do we find the promotion of the "mask" potential live broadcast?
Potential broadcast master single GMV over 2 million, skin care preheating video precision drainage
Related merchandise, goods data, broadcast master information, live information, and audience portrait screening, see the live hot sale, synchronous comparison live online number, sales, etc.
Skin care video preheating, draining audience more accurate
At the same time, we see the "Source of Live Traffic] It can be seen that with the increase of live time, video promotion has gradually improved, and finally 46% of the audience comes from video drainage, and the drainage exceeds 56,000.
So what is the video to the live broadcast?
We have viewed a few videos with high exposure during the live broadcast. It is mainly based on skin care dry goods. Most of the foreword is "I like …"
At the same time, nearly half of the live broadcasts are over 41 years old, and they are the audience of anti-aging products. It can be seen that the audience of video drafting into live broadcast is very precise, so the bulk transfer is high, the sales conversion rate is as high as 4.28%.