1 day sell 73,000 pieces, how to rise in the face and explode?

Weekly TOP2 "whiten mask", a total of 34.2W single last week, the live sales volume of this item accounts for 100%, and only 1 hot exclusive person is a live broadcast that drives the sales of goods?

In the "whiten mask" nearly 30 days, the sales volume reached 130,000, of which the sales of high sales came from the "1-meter film buoyancy directly grabbed" released by the master’s "best actor", estimated sales of 63,000 sales, sales of 2.51,000.

The live broadcast also has a variety of masks. This "whiten mask" explains more than 17 hours, more than 90% of the time is explaining this product, indicating that this is the main community. It is worth mentioning that in addition to the single product is fast and explosive, the master "best actor" has also passed through the live broadcast of 150,000 in the nearly 30 days, then what is the live broadcast, it can make the trumpet can quickly suck the powder and bring the goods ?

On-site packing mask form, stimulating explosion

Check out the recent live broadcast, found that the live broadcast between the product whitening spots, the live broadcast scene is mainly the form of on-site packaging. After shooting a few boxes in the public block message, the anchor will pack it according to the number of boxes, and read the ID and quantity of the purchase of users in real time. For example, "User XXX 3 box package shipments" "User XXX 5 box package delivery", and Pack the goods directly.

In this way, the live broadcast of the package is in the form of a broadcaster who is unwilling to look, not only can directly show the product, but also packages through the site, the user has more expensive delivery, stimulating the user’s passion.

Comparative retail price, highlight live promotions, let users feel cheap

In the live broadcast, the retail price of 268 yuan displayed on the show is displayed, and the comparison can highlight the super high preferential strength of 3.98 yuan in the live broadcast; at the same time, the swings of the bulk between the bulk between the lives are mostly "five boxes" "ten boxes", It is very good to stimulate users to buy multiple items and improve live GMV.

Especially with the arrival of autumn and winter, people have increased the demand for moisturizing, the consumption demand such as mask, emulsions, and the recent follow-up of such goods.

So, how do we find the promotion of the "mask" potential live broadcast?

Potential broadcast master single GMV over 2 million, skin care preheating video precision drainage

Related merchandise, goods data, broadcast master information, live information, and audience portrait screening, see the live hot sale, synchronous comparison live online number, sales, etc.

Skin care video preheating, draining audience more accurate

At the same time, we see the "Source of Live Traffic] It can be seen that with the increase of live time, video promotion has gradually improved, and finally 46% of the audience comes from video drainage, and the drainage exceeds 56,000.

So what is the video to the live broadcast?

We have viewed a few videos with high exposure during the live broadcast. It is mainly based on skin care dry goods. Most of the foreword is "I like …"

At the same time, nearly half of the live broadcasts are over 41 years old, and they are the audience of anti-aging products. It can be seen that the audience of video drafting into live broadcast is very precise, so the bulk transfer is high, the sales conversion rate is as high as 4.28%.

Unique robot CEO Wang Guangneng: Robot and artificial intelligence combine, is the development direction of the robot | 2021 WISE Yuan Universe · Robot Summit

Since 2021, the robotic track has been popular with capital. There are 299 robot projects that have been financing in the first 10 months, of which 253 are concentrated in c rounds, and the financing of 79 projects is above billion yuan.

The sky-eye check data also shows that this new robot related enterprise has exceeded 100,000. Up to now, there are more than 320,000 robots related companies (enterprise names or business ranges). In the region, there are more than 70,000 related companies in Guangdong Province, accounting for 22.02%. It is the second in Jiangsu nearly 2 times.

Therefore, in this industry and capital double background, 36 was held in Shenzhen on November 25 in Shenzhen. The summit invited many investors, scientists, scholars, outstanding entrepreneurs and related practitioners to discuss new trends in the industry, and how to make technology into the public in the new environment. The guests include the Chinese Academy of Engineering Tan Jianrong, Dashamith, Ministry, Guan Chi, General Manager, General Manager of Lan Chi, Alibaba Bada Human Voice Laboratory Researcher, Gaoxian Robot founder and CEO Cheng Haotian, big robot CEO Wang Guangneng, the founder of the future robot, Li Luyang, the executive president of Yunhara Technology and CTO Lin Xiaojun and other guests.

At the summit, the generic CEO King Guangneng believes that combined with artificial intelligence technology, you can make the robot to understand the environment and interact with the environment, and make everyone useful to use it very easily. It is an important direction for the development of the robot.

The following is the "Edited) of Wang Guangneng Speech (edited):

What is the big robot? Summarize a sentence,Use robot technology to serve. At present, the big economy willNearly 400 people, more than half of them are engineers, and members come from more than 20 countries.. We have set up a double headquarters in China and Germany, mainly producing in Shenzhen.But later in Foshan, establish a production base for 15,000 units.

Now, the market has appeared in many kinds of robots, more typical as URs, there are several domestic, while the big robots have certain differentiation. For example, six-axis collaboration robot, in terms of various performance, such asIntelligence,Precision,Safety protection levelWait, excellent performance, these indicators are at a high level in the industry.

But in the past two years, there have been many companies in collaborative robots, and there are almost over 130 in the world. Observing these robots will find a common feature: relative to traditional industrial robots, they just step forward, this short step is to make robots better and safer. But in fact, this is not the ultimate morphology of the robot, and the robot should develop in the intelligent direction. So we believe that combined with artificial intelligence technology, we can let the robots perceive the environment and interact with the environment, and can make everyone use it very easily. This is an important direction for the development of the robot industry.

So our philosophy is that the robot can sense the environment and interact with the environment. The most important thing is that it can make more people to use, operate, such as the clerk of the company’s front desk, and the production workers can operate, and it is best to be able to industrial production lines. Let it work. Instead, like traditional industrial robots, engineers who need trained can be used by programming.

So we develop third-generation collaborative robot – Maira,It is a robot combined with artificial intelligence. In March this year, we have released many international awards, such as the Red Point Award, 2021 European Product Design Award, German Innovation Award. As our third-generation robot, Maira has a very high hard indicator, because as a seven-axis robot arm, its own indicator foundation is very good, including load capacity, arm exhibition, and some improvement robots on the market. . In terms of freedom,The third generation robot is upgraded to seven degrees of freedom.

At the same time, we have developed some of the internal core components, including motors, encoders, can be achieved with 1.4 m arm exhibitions in collaboration robots, and the repeated positioning accuracy reaches 6 to 10 microns, which is the highest level in the industry. It takes a lot of efforts to achieve this level, including sensors, structures, real-time control, and model-based control.

In addition, the speed of MAIRA can reach 4.5 meters per second. We also have a lot of interfaces, and even 3 airways are in it. A 6-dimensional force sensor is added, and the accuracy of force can reach 0.1 Newton.

The collaborative robot is to be safe, so it will not be high. So how do we solve safety? Most of the collaborative robots on the market are now stopped from being stopped, and avoid harm to operators. So we joined the sensor to let the robots understand the environment.Perceived the action of people within 3 meters around.Just like an automatic driving car, you can perceive the surrounding situation in advance.So this is a more advanced security measures that can surpass the current collaboration robot.

In terms of operation, people don’t need to touch directly. When no one is no, it can move normally. When someone can feel people, it doesn’t need you to stop in the future. Even you suddenly intervene, it can also feel and avoid actions.

What’s more interesting is that a very important factor that makes the machine’s smart is visual. After the robot visual, it can do a lot, a basic function is that it can scan the surrounding environment, including the operator, table, table, objects that can be captured, etc., can be scanned. And in its system, the three-dimensional model is built and do it in the virtual environment.

After the robot comes with 3D visual, there is no need to add additional visual, and its own visual is enough to understand the environment and can operate. Like this video, various forms, various hardness objects, it can be captured. And things that are randomly thrown, it can also be identified, which is the benefits of visual and artificial intelligence.

In industrial, welding, grinding, dispensing, etc., requires a very complex robot programming, after robotic visual and artificial intelligence, allowing the entire program to make it very simple. Our philosophy is to let people and robots communicate directly.

Let’s make the mechanical arm that can do industrial.And let speech control it, ie voice recognition. In the first half of our Demo, it is basically a semantic understanding. We also integrate six-dimensional tactile sensors that allow the robot to operate very accurately.

In fact, after collaboration robots are used with artificial intelligence, they can apply in very many fields. Like traditional industrial automation workshops, logistics industry, automotive production workshops, medical automation laboratories, machine tool processing workshops, and even in the field of medical, surgery, and rehabilitation.

And intelligence, it can avoid complex programming. We believe that the future robots can develop like a smart, even the body is likely to be closer.